Free Ebook :
+1000 Niches for Print-On-Demand

    Print on Demand

    10 Biggest Mistakes Amazon Sellers for Print-on-Demand Products

    10 Biggest Mistakes Amazon Sellers for Print-on-Demand Products




    Mar 10, 2024

    On Demand Products
    On Demand Products
    On Demand Products

    Have you ever felt completely stuck? You were trying to increase your sales for Print on Demand (PoD) Products? You're not alone.

    They try their best. But, most Amazon sellers struggle to tap into the profitable market of PoD.

    They may ignore market research, create bad designs, or skip listing optimization. But, the road to PoD success is full of pitfalls and frustrations. But it doesn't have to be that way.

    Key Takeaway

    1. Market research is crucial for Print-on-Demand success, as it helps align products with customer preferences.

    2. Design quality plays a significant role in the success of print-on-demand products, as appealing designs attract buyers.

    3. Detailed product descriptions are essential to showcase the value and uniqueness of print-on-demand items.

    4. Overpricing products can deter potential customers, so pricing strategies should be carefully considered.

    5. Neglecting SEO can hinder visibility, so optimizing listings with relevant keywords is essential for attracting customers.

    6. Offering a diverse range of products is important for catering to different customer preferences and expanding the customer base.

    7. Consistent branding helps build trust and recognition among customers, contributing to the success of a print-on-demand business.

    8. Leveraging customer reviews for feedback and improvements is crucial for maintaining product quality and customer satisfaction.

    9. Effective promotion is key to showcasing the quality of print-on-demand products and reaching a wider audience.

    10. Analyzing competition can provide valuable insights for improving strategies and staying ahead in the competitive print-on-demand market.

    What are POD products?

    As a savvy entrepreneur, you might have heard the term 'POD' or 'Print On Demand'. It's used lightly in ecommerce circles.

    So, what exactly are POD products? Print on demand products, also known as PODs, produce and sell unique custom items one at a time. When someone places an order, they make them. They are not mass-produced and stored.

    Breakdown of the POD Process

    If you have an ecommerce business that operates on a print on demand model, here's a snapshot of how it works:

    • Your online store showcases products without holding any inventory. Such items include t-shirts, tote bags, all-over print hoodies, phone cases, and jewelry. Also, wall art, custom merchandise, metal prints, and more.

    • Your customers worldwide place orders on your store, specifying their desired designs.

    • The order details are sent to a print on demand company. The company has high-quality printing partners.

    • The company or print provider then prints the chosen design on the product.

    • The customized item is packaged and directly shipped to the customer.

    Your POD enterprise serves online shoppers through many print on- demand ecommerce sites. It delivers custom printed products as per buyers' requirements.

    The Perks of POD

    With POD, there are advantages for you as an online business owner. Profit margins grow because there are no costs for stock storage.

    You're free to experiment with designs on different products. You can test what your target market prefers. Your startup time is shorter too as you don't have stock to produce upfront.

    Selling print-on-demand products also lets you flex your creative and marketing muscles. It could be catchy phrases on t-shirts or stunning scenery on wall art. Your designs could be the next 'big thing' in the POD world.

    Use Google Trends and other research tools. Use them to push trending products. Also, make effective marketing plans. These plans should engage both current customers and new ones.

    POD truly revolutionizes retail. It promises a world of possibilities for ecommerce businesses worldwide. So why not ride this wave?

    Why You're Stuck (And What to Do Instead)

    Many Amazon sellers get stuck. The reason is that they make common but avoidable, mistakes. Once you understand these missteps, you can start to take the right actions. Then, you can get profits from Print on Demand products.

    Here are ten of the biggest blunders holding most Amazon sellers back:

    1. Ignoring market research – Not understanding what customers want.

    print on demand services research

    It's easy to get caught in the excitement of launching your print-on-demand business. You'll offer T-shirts for custom wall art. But, you may lose sight of a crucial element: what your customers want. This critical misstep can derail even the most promising ventures.

    Consider an ambitious entrepreneur. They leaped into their print-on-demand store. It offers all-over print hoodies, cool phone cases, and custom merchandise.

    They had exceptional printing partners and ensured high-quality products. Everything looked perfect, except there was a hitch.

    They did not do enough market research before they launched. This caused them to miss the big mismatch. It was between their wide-ranging items and their target market's tastes.

    Their potential customers worldwide were into custom T-shirts and tote bags. But, their store was full of hip-print hoodies. These were less favored by their target group.

    Not understanding buyer preferences hurts profits. This is especially true for an online business offering print-on-demand products.

    It can cause piles of unsold inventory. This can happen even in a print-on-demand scenario! It also causes dismal sales and confuses existing customers. Put simply, knowing what sells is critical. This is true for your print-on-demand company.

    Learning from this, you should ensure to carry out extensive market research. Using resources like Google Trends helps you find popular services and products. They are for your ecommerce business.

    Also, take time to understand your customers. Online shoppers have unique habits and patterns. Experiment with a range of products, but make sure they echo what your audience wants.

    For example, if your research shows your target market prefers custom T-shirts, then sell print-on-demand T-shirts. Don't spread your resources thin over a wide range of less popular items.

    2. Poor design quality – Designs that don't appeal to buyers.

    Pay attention to your own designs quality

    In your journey through the print-on-demand business, you're sure to make mistakes. That's completely okay.

    One common blunder that many ecommerce businesses make is poor design. Their designs simply don't resonate with the target market. Let's delve into this further.

    Consider an online business. It launched a new line of custom T-shirts with geometric patterns. They tried all the marketing strategies. They had a good online store. But, the sales remained low.

    What could be the problem? Yes, you guessed it right - it was the designs. The target audience didn't like the shapes. This caused the product line to be poorly received.

    One can see how detrimental it is for print providers to overlook the importance of design in the print-on-demand world. Bad designs or designs that ignore the target audience can cause disaster. They lead to lower sales, unsold inventory, and lower profits.

    So, what are you to do to sidestep this pitfall in your print on demand business? First off, practicing good design hygiene is key.

    This involves honing your design skills. Or, you can work with skilled designers for your custom products. These customized products can include T-shirts, tote bags, metal prints, phone cases, or custom wall art.

    Next, do thorough market research to gauge what your potential customers like. You can do this by exploring Google Trends or studying sales on popular print-on-demand sites.

    Sync your product designs with the identified preferences. This will enhance appeal and foster positive reception among online shoppers.

    Remember, your product may reach customers worldwide. You can do this because of your many printing partners. Or, your chosen print-on-demand service. But the ripple effect of a poor design choice can diminish the overall reputation of your POD store.

    Good design is key to your business's success. It plays a big role in keeping your current customers' attention. It also attracts new ones to your store.

    3. Weak product descriptions – Missing key details and benefits.

    Start selling by managing great retail price and write good copy of product descriptions

    In the exciting world of print on demand (POD), product descriptions are a key link. They connect your product to potential customers.

    Unfortunately, some online businesses fall into the trap. They create weak product descriptions that miss key details and benefits. The ramifications of this mistake are quite considerable. Let's illustrate this with a mini-story.

    Consider a print-on-demand store that you've recently launched. You offer many custom products, from T-shirts to tote bags. They all showcase your unique designs.

    But, you don't provide detailed info about these items in your product descriptions. Instead, you merely jot down a one-liner. It doesn't show the value or appeal of the product.

    Such short descriptions fail to capture the uniqueness and value of your items. They can't capture the cozy warmth of your printed hoodies. Or the trendy, edgy prints on your phone cases.

    As a result, people browsing your store may not grasp why your products are appealing. This can lead to lost sales and lower profits.

    So let's turn this around. Start by dusting off the 'shorten it up' mentality. Allow your product descriptions to be a canvas where your love for your goods shines through. Include material details, sizing info, and even the inspiration behind a design.

    If your print provider guarantees high print quality, include that as well. Go ahead, sing praises of your products, because if you don't, who will?

    Feel free to use selling techniques like adding a bit of scarcity or urgency. Limited edition designs. Bursts of popularity on Google Trends can be great marketing.

    These details have an added advantage. They can improve SEO, making your products easy for customers worldwide to find.

    So, don't let dull product descriptions kill your print on demand business. Make every word count. Let your customers know why they need your custom printed products.

    4. Overpricing products – Scaring away potential customers.

    Overprice on print on demand product

    You are an entrepreneur in the print-on-demand business. One of the most critical decisions you'll make is setting the right price for your products.

    Frequently entrepreneurs fall into the trap of overpricing their products. For example, you might think that selling print on demand t-shirts, all over print hoodies, and custom tote bags at a high retail price will lead to bigger profits.

    Unfortunately, this strategy can have negative consequences. Sure, it sounds great on paper. But, a high-priced product scares away potential customers. Consider this: you're in a fierce competition. Other ecommerce businesses offer similar products.

    A product in your online store is much more expensive than others on print on demand sites. Customers will likely buy from your cheaper competitor.

    So, what can you do to avoid these pitfalls? First and foremost, you need to understand your target market. Who are your customers worldwide? What's their purchasing power?

    Once you've got a grip on this, set a retail price. It should give you a good profit margin but not scare away online shoppers.

    It's also crucial to deliver high-quality products to your customers. You can achieve this by partnering with the best print-on-demand companies. You can also source high-quality materials.

    For example, if you're selling custom wall art, you'd want to ensure that your printers keep strict print quality.

    Lastly, avoid hiking up your prices as soon as your ecommerce store begins to get traction. Instead, watch Google trends closely. Study your existing customers. Continuously adjust your marketing strategies.

    Running a successful print-on-demand store isn't just about having unique custom items. It also requires a big network of printing partners. It's also about setting the right price.

    It's a tough balancing act. But, you can do it. Just take time to understand your customers and watch the market. Also, partner with reliable print-on-demand services.

    5. Neglecting SEO – Not optimizing listings for search visibility.

    When sell online your product should visible in the online market

    Imagine this: You've set up your online store. You've partnered with the best print on demand companies. You've stocked your ecommerce business with high-quality products. Your custom t-shirts and all over print hoodies show your unique designs. They also make metal prints and wall art.

    Yet, despite everything being in place, you notice the sales aren't coming in as projected. The question is - are you optimizing your print on demand products for search visibility?

    Many print-on-demand business owners make a common yet harmful mistake. They neglect SEO, or Search Engine Optimization. This could greatly hurt your store. It would make it less visible in online searches. This would lead to lower site traffic and, thus, fewer sales.

    Avoid this trap. You must invest time and resources to get your keywords right in your listings. Start by researching what your target market is searching for. Then, put these keywords into your product descriptions. Use tools like Podly keyword-processor for this task.

    For example, if you sell print-on-demand t-shirts. Your customers might search for phrases like "custom t-shirts" or "print-on-demand tees".

    Add these phrases to your product listings. Then, Google and Bing can better connect your products to these searches.

    Stay on top of SEO trends as well. Tools like PODLY Trends can help you find what's in demand. Then, you can adjust your product listings. Regularly tweaking and updating your keywords can give your ecommerce store a big visibility boost.

    Alongside well-optimized product descriptions. Also, consider other SEO elements. These include meta descriptions, URL structures, and alt tags for images. All these can play a crucial role in how easily your print-on-demand store is found by online shoppers.

    So, let's fix the oversight. Let's optimize your listings to be as visible as possible in search. This will help customers worldwide find your print-on-demand products. It will drive traffic and interactions, and ultimately boost sales.

    6. Limited product range – Not offering enough variety.

    Create various type of best selling print on demand products

    Here's a common pitfall. Many print on demand businesses fall into it: a limited product range. You must offer a lot of choices for your customers. This is crucial for t-shirts, tote bags, phone cases, and custom merchandise.

    Just think about your favorite ecommerce stores. They don't just sell one type of thing, do they?

    Take a risk and step out of your comfort zone by adding a wider array of products. There are all-over print hoodies. There is also custom wall art or metal prints. There's a big world of print-on-demand products to explore.

    Take it from one of the best print-on-demand sites. Offering many products is not just about giving customers more choices. It's about making your online store more appealing.

    It's about making your print-on-demand company a one-stop shop. You want to be known for unique and creative custom products.

    Diversifying your product range also benefits your target market. With more variety, your online business can meet the needs of more people.

    For example, if your print-on-demand service focuses on custom t-shirts. Think about how much you could grow your customer base. You could do this by adding custom office supplies or print-on-demand jewelry.

    Partner with reliable printers. They will ensure the quality of new products matches your customers' expectations.

    Also, consider your profit margins and retail selling price as you expand your product line. Balancing profitability and pleasing customers is key. It will help sustain the growth of your print-on-demand business.

    To make sure you're adding products that will sell, you'll need to conduct market research. Tools like Podly Trends can show you what products are trending now. Also, your existing customers can guide you.

    They can tell you what other products they want to see in your print-on-demand store.

    So don't sit back. Start selling more and sell products that truly cater to your customers worldwide. Do this in your quest to run a profitable ecommerce business.

    7. Forgetting about branding – No consistent brand identity.

    Ensure consitent on branding

    Many print on demand businesses make a common mistake. They disregard the power of a consistent brand identity. In the print-on-demand world, having your own unique, recognizable brand is key. It's as important as having top-notch products.

    Just imagine, you enter an online store. The homepage looks modern and clean, almost minimalist. You click on a product. It's an all-over print hoodie. You're amazed by the visuals and the artistic detail.

    Then you explore further. Now, you find custom tote bags with a very different vintage style. It clashes with the previous product's vibe. Suddenly, the brand image is unclear.

    The inconsistency is off-putting. It makes potential customers lose trust in your print-on-demand store.

    The same brands on all your print-on-demand products build trust. They can be on anything from custom t-shirts to metal prints. They also paint a clear picture of your business.

    It defines who you are in the print market. It makes your online business more recognizable and trustworthy to customers. This includes both existing and potential new ones.

    So, avoid this pitfall. Do it by creating a consistent brand identity. Use it across your products, website, and marketing materials. Your unique look and feel should be reflected everywhere. It starts with your online store's layout and color scheme.

    Then, it goes down to the product offerings. These include custom wall art and printed products.

    Speaking of product designs, they should align with the overall brand message. This even goes for how your print-on-demand company talks with customers. It's through email newsletters or social media posts.

    To resolve this issue, it's beneficial to work closely with your printing partners. Make sure they understand your brand's essence. They should consistently reproduce your own designs when on your products. This applies to all over print hoodies and phone cases.

    Improving your brand image will grow your print-on-demand store's reach. Making it consistent will help too. It will also make it more appealing to your target market.

    Success in ecommerce is as much about selling a lifestyle and an image as selling products. It is also about selling print on demand products.

    A consistent brand identity is not just desirable. It's essential in ecommerce.

    8. Skipping customer reviews – Not leveraging feedback for improvements.

    Always fix the customers complaints and feedbakc

    Another common pitfall is to ignore customer reviews.

    You might be thinking, "I've got my target market figured out. My printing partners are reliable, and my profits are good. What more could I need?" Well, the answer is feedback.

    Remember, your end goal is not just to sell print-on-demand products. These include custom t-shirts, tote bags, and metal prints. It's about building a brand customers recognize and trust.

    Ignoring feedback equates to missing out on valuable insights that could drive your business forward.

    Let's take an example. Imagine you've recently added all-over print hoodies to your online store. They're unique and fantastic - you're confident they'll sell out. A week passes by and the sales aren't as expected.

    You are curious. You read the customer reviews. You find out that the customers loved the design but were unhappy with the print quality.

    If you had used these customer reviews, you could've found the problem early. You could have worked with your print provider to improve the print quality. You could have fixed the issues and boosted the sales.

    So, what should you do? Implement a system to regularly gather, analyze and act on customer feedback. It could be a star-rating, comments, or detailed reviews. Each piece of feedback is a goldmine of info.

    • Pay close attention to what your customers are saying. They are talking about your print on demand products.

    • Note the trends in reviews. Are customers praising the design but hating the durability? Is there a particular product seeing more returns?

    • Collaborate with your print provider to address these issues.

    SEO is key to your marketing. Using customer feedback can change your business. After all, keeping your customers happy is the key. It's crucial to running a successful ecommerce store.

    Remember, recommendations from existing customers can attract new customers worldwide. They can do wonders. They spread by word of mouth.

    9. Inadequate promotion – Failing to market products effectively.

    Do promotion for your print on demand product

    In print-on-demand, many ecommerce businesses make one common mistake. They don't promote their custom products enough. You might have the best print-on-demand products on your online store.

    But, if you're not marketing them well, your target market might never know they exist. That’s a huge opportunity lost, hindering the growth of your print-on-demand business.

    Consider a scenario where you're selling all-over print hoodies. An impressive design caters to your target market's preferences. But, it would mean little if you don't market it well.

    Your amazing custom hoodies may remain unnoticed among a sea of similar products. When your print-on-demand products get lost in the crowd, your profits will take a hit.

    That's not all. Without a sound marketing strategy, you're leaving your demand company vulnerable to competition.

    Online shoppers are always looking for the next compelling product. If you aren't keeping up with your marketing, your competitors will get there first.

    There's no need to fall into this trap. The solution is to focus more on promoting product quality of your print-on-demand store's goods. You offer custom t-shirts, wall art, and tote bags. Tell your customers about them.

    Shift your strategy right. Start by understanding your target customers' preferences. Next, adopt promotion strategies that speak to them directly.

    For example, if your market is millennials. Investing in social media for your ecommerce business could bring big benefits.

    You can also use Google Ads. You can use SEO to be more visible in the busy world. Improve your online presence. Do this by always updating your website or print-on-demand service's platform. This way, your print on demand services company stays relevant and visible. It resonates with online business trends.

    Amp up your promotion efforts. Do it to ensure your high quality products aren't just in your store. Make them easy for your customers worldwide to notice.

    More people are going ecommerce today. Demand services see new online businesses springing up everywhere. Set your business apart from the rest by skillfully showcasing your unique offerings.

    10. Not analyzing competition – Overlooking what successful sellers do right.

    Watch your competitor strategy and actions in the market

    You've learned the importance of customer reviews. You've also learned about effective marketing in the print on demand industry. Now, it's time to put that knowledge to work. Don't let your business fall behind by failing to analyze competition.

    Successful sellers are doing something right. It's up to you to figure out what that is and adapt it to your business. You can learn a lot from your competitors. They do SEO optimization and social media marketing. So, don't just stand out - stand above.

    With the right plans, your great products won't just attract customers. They'll keep them coming back. And that's the key to thriving in the competitive world of ecommerce. The ball is in your court now. Make your move.

    Frequently Ask Questions

    What are the most profitable print-on-demand sites?

    The most profitable print-on-demand sites are typically those that offer a good balance between high-quality products, competitive pricing, and a large customer base. Some popular and profitable print-on-demand sites include:

    1. Amazon Merch

    2. Redbubble

    3. Printful

    4. Teespring

    Ultimately, the most profitable print-on-demand site for you will depend on your specific goals, target audience, and design style. 

    It's important to research and compare different platforms to find the one that best aligns with your business needs and can help you maximize your profits.

    What can you make with print on demand?

    Print on demand is a service that allows you to create custom products like t-shirts, mugs, phone cases, and more with your designs or artwork. 

    When a customer places an order for a product, it is then printed and shipped directly to them, eliminating the need for you to hold inventory or manage shipping. 

    This means you can create a wide range of personalized items without the upfront costs of traditional manufacturing.

    What is a POD in dropshipping?

    In dropshipping, a POD stands for "Print on Demand." This is a business model where products are only printed or manufactured once an order is placed by a customer. 

    This allows for more customization and flexibility in the products offered, as items are produced on an as-needed basis. 

    POD services are commonly used for custom apparel, accessories, and home decor items.