How to Boost Your Print-on-Demand T-Shirt Sales Using Canva and TikTok: A Step-By-Step Guide [Merch On Demand]
Jul 1, 2023
This guide provides a comprehensive strategy to leverage Canva and TikTok for promoting print-on-demand t-shirt designs, aiming to help readers achieve a minimum daily earning of $100.
Utilizing the Podly platform for market research is emphasized to identify trending designs and calculate potential revenue from a single design, thus making informed business decisions for better profitability.
A step-by-step approach for creating engaging promotional videos with Canva, optimizing TikTok SEO through effective keyword, caption, and hashtag usage, and maximizing revenue through Amazon's Affiliate program and strategic link placements, sets the foundation for a successful print-on-demand business strategy.
Unlock the Power of Free Promotion with Canva and TikTok
Promoting print-on-demand products can be a challenge, especially if you're on a tight budget. However, you don't have to break the bank to see significant sales. This article uncovers a tried-and-tested method for promoting your print-on-demand t-shirts using Canva and TikTok. This step-by-step guide aims to help you earn at least $100 a day using this unique strategy.
Market Research with Podly
In the rapidly evolving print-on-demand industry, market research is not just an option—it's a necessity. Understanding market trends can make the difference between a design that sells like hotcakes and one that gathers virtual dust. This is where Podly comes in handy, offering you valuable insights into what designs are currently making waves in the market.
Importance of Selecting a Trending Topic for Your T-Shirt
If you’re looking to hit a home run in the print-on-demand t-shirt business, you can't afford to ignore trends. In the age of social media, what's popular one day might not necessarily be relevant the next. For instance, if you found that political figures like Trump are trending, capitalizing on this trend with a relevant design can lead to lucrative sales. Essentially, trending topics give you a window of opportunity to make significant revenue by riding the wave of public interest.
How to Use Podly to Find Best-Selling Designs
Podly is a goldmine when it comes to market research. With its comprehensive analytics and sales data, it removes much of the guesswork from your business decisions. To find best-selling designs, simply log in to your Podly account and navigate to the "Best Sellers" section. Here, you’ll see a list of designs that are not only popular but also highly profitable. Podly provides sales data down to the exact number of units sold per month, giving you a clear picture of what’s hot in the market.
Calculating Potential Revenue from a Single Design
Once you have identified a best-selling design on Podly, it’s time to do some math. Knowing how much you could potentially make from a design can be a significant motivator and can help you allocate resources more effectively. Let's say a particular design is selling 2,723 units per month at a price point of $19.99. Simple multiplication (2,723 units * $19.99) tells you that this design alone could generate $54,432 in monthly revenue.
By conducting market research using Podly, you’re not just taking shots in the dark; you're making informed decisions that can significantly impact your bottom line. The data doesn’t lie, and numbers like these can guide your next steps, whether it’s choosing a design to add to your print-on-demand catalog or deciding on a marketing strategy to boost sales
How to Upload Your T-Shirt Design to Merch by Amazon and Other Platforms
When it comes to print-on-demand, one of the most popular platforms is Merch by Amazon. This Amazon service allows you to sell custom-designed apparel, and Amazon takes care of the printing, shipping, and customer service. Although other platforms like Etsy and Shopify are available, Merch by Amazon offers a seamless and hassle-free route to market. Here's a step-by-step guide on how to upload your t-shirt design to Merch by Amazon and other alternatives you can explore.
Step 1: Prepare Your Design Before you can upload anything, you need a design that appeals to your target audience. Use a tool like Podly to research trending topics and designs that sell. Podly not only offers insights into best-selling designs but also estimates potential revenue you can generate from a particular design. With these insights, you can confidently create or tweak your design to align with market demands.
Step 2: Login to Merch by Amazon If you don't have an account yet, signing up for Merch by Amazon is straightforward. Once you're approved, log in to your dashboard and locate the 'Create' button, usually at the top right corner of your screen.
Step 3: Fill in Product Details After clicking 'Create,' you'll see an interface asking for details about your product. This will include the product type (in this case, a t-shirt), price, and description. Use keyword-rich descriptions to optimize your listing for Amazon's search algorithms. Include primary and secondary keywords that potential customers are likely to use when looking for products like yours.
Step 4: Upload Your Design Here's where you upload the design file you've prepared. Make sure it adheres to Merch by Amazon's image guidelines in terms of dimensions and resolution. Preview your listing to ensure everything looks good before you proceed.
Step 5: Publish and Monitor Once you're satisfied with your listing, click 'Publish.' It can take up to 48 hours for Amazon to review and publish your design. After that, regularly monitor its performance and make necessary adjustments based on customer feedback and sales data.
Other Platforms to Consider While Merch by Amazon offers a large customer base and built-in trust, it's not the only platform where you can sell your print-on-demand t-shirts. Other options include:
Etsy: Known for its unique and handmade items, Etsy allows you to establish your brand and build customer loyalty.
Shopify: If you prefer full control over your online store, Shopify gives you the autonomy to customize your site, manage your inventory, and more. You can also integrate with print-on-demand services like Printful.
Each platform has its unique benefits and challenges, so take your time to determine which one aligns with your business goals.
Analyzing TikTok Trends for Inspiration
In the world of print-on-demand, catching onto trends is like catching a wave for surfers; timing and positioning are everything. One of the most significant platforms to identify these trends, especially for t-shirt designs, is TikTok. Here, we'll dive deep into how you can leverage TikTok to find trending videos that align with your t-shirt design and why keyword research on this platform is an essential step in your promotional journey.
Finding Trending Videos on TikTok
The first thing to realize is that TikTok is more than just a platform for entertainment; it's a goldmine for market research. Start by using TikTok's search function and entering keywords that are relevant to the design you've uploaded onto platforms like Merch by Amazon, or better yet, through our very own Podly. For example, if you're selling a t-shirt with a political theme, use search queries like "political t-shirts" or "election t-shirts" to see which videos are going viral.
Once you identify a set of trending videos, pay attention to the common themes, designs, and, most importantly, the metrics. Are these videos gaining millions of views or just a few thousand? This is a good indicator of how popular your t-shirt could potentially be. Make sure to also note down the hashtags and keywords these videos are using, as you will use these for your video.
The Importance of Keyword Research on TikTok
Many people overlook TikTok when it comes to SEO, thinking that it's only relevant for search engines like Google. However, TikTok is an SEO playground in its own right. The algorithm relies on specific keywords to display content to its users, which means that the right keywords can propel your video to millions of potential customers.
To optimize your TikTok videos for search, think like a customer. What keywords or phrases would someone use to find a t-shirt like yours? Use tools like TikTok's own analytics or third-party SEO tools that specifically cater to TikTok keyword research. Look for keywords with high search volumes and low competition to give your video the edge it needs.
Once you've compiled a list of relevant keywords, use them in your video's caption, description, and hashtags. This will increase the chances of your video appearing in searches, attracting more viewers, and ultimately driving traffic to your print-on-demand t-shirt listing.
Creating an Engaging Promotional Video with Canva
When it comes to making your print-on-demand t-shirt a trending sensation, the role of a compelling promotional video can't be overstated. In the age of visual content, a video can make or break your sales. Let’s dive into how you can use Canva, a free online design tool, to prepare a stunning TikTok video that attracts viewers and converts them into buyers. We'll replace the popular tool Merch Dominator with our very own Podly for seamless market research and trend analysis.
Downloading an Existing Video to Use as a Template
Before you start creating your video, it’s essential to have a baseline. Navigate to YouTube and find a video that aligns well with your t-shirt's theme. For instance, if your t-shirt features a political message, look for videos that deal with political trends. Once you've identified a suitable video, you’ll need to download it. Use a reliable YouTube downloader to grab the video. Make sure to download the highest quality available, typically 1080p, for the best results.
Using YouTube Downloader
To download a YouTube video, you’ll need to use a tool like a YouTube Downloader. Go to Google, search for "YouTube Downloader," and choose a trustworthy option. Copy the YouTube video URL and paste it into the downloader's input field. Once the video is downloaded, you're ready to edit it.
Tips for Editing Your Video on Canva
After downloading your base video, head over to Canva and click on ‘Create a Design’. Use a custom size of 1080p width and 1920p height to match TikTok's format. Import your downloaded video into Canva by dragging and dropping it onto your workspace.
From here, you can modify the background, insert text overlays, or add additional elements to make the video uniquely yours. Ensure that the video retains a cohesive look so that it complements your t-shirt design seamlessly. Use effects, transitions, and filters judiciously. The goal is to make the video engaging without taking the focus away from your t-shirt.
Importing and Customizing Your T-shirt Design
Now comes the pivotal part—adding your t-shirt design into the video. Using Podly, save your t-shirt design and then drag it onto your Canva workspace. To make your design stand out, use Canva's 'Background Remover' tool. Position your t-shirt design in a way that captures attention yet blends well with the other elements of your video.
To give it a professional finish, you can add a shadow or an outline around your t-shirt design. Go to ‘Edit Photo’, then ‘Shadows’, and choose ‘Outline’. Change the outline color so it complements the video's background, making your t-shirt design pop.
By meticulously following these steps, you're not just creating a promotional video; you're crafting a compelling visual story around your print-on-demand t-shirt. Leveraging Canva's features enables you to make professional-level videos without the steep learning curve, all while seamlessly integrating with Podly’s powerful analytics and trend-monitoring capabilities.
Remember, a well-executed video can significantly impact your t-shirt sales, so invest the time to get it right. Happy designing!
Adding Links and QR Codes to Maximize Your Print-on-Demand Revenue
In the world of online marketing, especially when it comes to print-on-demand, every click counts. That's why adding links and QR codes to your TikTok videos can make all the difference. It could be the ticket to changing your potential income from $100 a day to much more. In this section, we'll go over how to add a QR code to your TikTok video using Canva, leverage Amazon's Affiliate program for additional profits, and explore alternative methods if your TikTok account isn't yet eligible for adding links.
Adding a QR Code with Canva
The first thing you'll want to do is add a QR code to your TikTok video. Canva makes this process incredibly simple. After you've finished editing your video and adding your t-shirt image, head to a QR code generator online. Enter the URL of your t-shirt listing—preferably an Amazon Affiliate link, so you can double up on your revenue streams. Once you have the QR code, import it into Canva and place it strategically within your video frame. Adding an outline or a call-to-action like "Scan Me" can make it more noticeable to the viewers.
Maximize Profits with Amazon's Affiliate Program
If you haven't yet considered using Amazon's Affiliate program, now's the time to start. By creating an affiliate link for your t-shirt, you can earn commissions not just from the t-shirt sale but also from any other purchases the user might make on Amazon within 24 hours after clicking your link. To register for the Amazon Associates program, simply go to their website and follow the sign-up procedure. Replace your standard Amazon link with your new affiliate link when generating the QR code. This simple change allows you to hit two birds with one stone—you'll earn both from your t-shirt sales and the commissions from Amazon.
Alternatives for Adding Links
For those who haven't yet crossed the 1,000 followers mark on TikTok, the platform restricts adding a URL link in your bio or video description. But don't let that deter you. Use the QR code method mentioned above as your primary call-to-action. Moreover, you can mention in the video that viewers can find the link to the t-shirt in the comments. After posting, be the first to comment on your video and pin your comment to make sure it stays at the top.
By strategically adding links and QR codes to your TikTok videos, you're not just providing a direct path for potential buyers but also maximizing your revenue streams. In the print-on-demand business, this two-pronged approach can be especially beneficial. Whether you're using Podly to find trending designs or uploading your products on Amazon, these strategies are crucial for anyone looking to escalate their profits.
So, don't leave money on the table. Make the most of these linking opportunities and set yourself up for more comprehensive revenue streams, increasing the chances of reaching that $100-a-day minimum and beyond.
Mastering SEO Optimization on TikTok for Skyrocketing Your Print-on-Demand Sales
Search Engine Optimization (SEO) isn't only for websites or YouTube; it’s equally vital for platforms like TikTok where the discoverability of your content can make or break your marketing strategy. The algorithm of TikTok functions much like other search engines, taking into account user engagement and keyword relevance. Therefore, implementing strong SEO tactics is crucial for your Print-on-Demand business, especially when you are using platforms like Podly to identify winning designs.
The Role of Keywords in TikTok
Selecting the right keywords can set the stage for your video’s performance. On TikTok, users are drawn to trending topics and high-engagement content. So, how do you get your t-shirt promotion to show up in those viral loops? Keywords. They serve as the navigational guide that directs TikTok’s algorithm to your content. When promoting your t-shirt, you’ll want to identify words that not only describe your product but are also trending. For instance, if you’re promoting a politically-themed t-shirt, a trending keyword like "Trump" can be gold for you. But make sure to tread carefully with politically sensitive or controversial topics.
Crafting the Right Caption and Hashtags
Captions and hashtags serve as meta-data that TikTok’s algorithm uses to categorize your content. In simpler terms, they’re the SEO of TikTok. Your caption should be a brief but descriptive line that includes your primary keyword. For example, if you’re promoting a t-shirt design that you identified as trending on Podly, your caption might be something like, "Get your trending [keyword] t-shirt now!"
Hashtags function as secondary keywords that help further categorize your video. Using a mix of generic and niche-specific hashtags can help you reach different audiences. For instance, use "#PrintOnDemand" for a broader audience, but also include something specific like "#PodlyTrendingDesign" to target potential customers familiar with Podly.
Strategies for Finding Effective Hashtags
Discovering effective hashtags isn't a game of guesswork; it requires strategic planning. One way to find winning hashtags is by observing what’s already working. If a video similar to yours has millions of views, scrutinize its hashtags. Are there any common words you can incorporate into your own strategy? Remember, hashtags like "#trending" or "#viral" are usually overcrowded and may not give you the visibility you need. Aim for those that are popular but not too generic.
Another strategy is to use TikTok’s 'Discover' feature. Type in a basic keyword and see what other hashtags are being used in conjunction with it. This can give you a broader sense of what potential customers might be searching for.
Uploading the Video on TikTok
Once you've prepared your high-converting video using Canva, the next pivotal step is uploading it to TikTok. This section provides a detailed walkthrough of how to do just that, ensuring you make the most of your efforts. The process is not just about uploading; it's about optimizing your post settings for maximum reach and engagement. Let’s dive in.
A screenshot of the TikTok upload interface with an arrow pointing to the caption box and hashtags section.
"Ensure to optimize your caption and hashtags when uploading your video on TikTok for better visibility."
The Step-by-Step Guide for Uploading on TikTok:
Open TikTok and Sign In: If you haven't already, download the TikTok app from the App Store or Google Play Store and sign in to your account.
Navigate to the Upload Section: Once signed in, navigate to the "+" icon usually located at the bottom center of your screen. This will open the camera/upload interface.
Select Your Prepared Video: Instead of recording a new video, select “Upload” which allows you to choose a pre-made video from your device.
Choose the Right File: Browse your device’s media and select the video you prepared using Canva. Make sure it complies with TikTok's video format and length requirements.
Add Caption and Hashtags: This is where the keyword research you've done comes into play. Write a compelling caption that naturally includes your targeted keywords. The caption should be descriptive yet concise. Hashtags are essential for visibility; make sure to include those that are most relevant to your t-shirt design.
Fine-Tuning Your Post Settings: Before posting, you can select who can view your video, who can comment on it, and who can duet with you. For maximum reach, it’s usually best to allow everyone to view and interact with your video. However, exercise caution and ensure that your content abides by TikTok’s guidelines.
Post Your Video: Once satisfied with all the settings, press the “Post” button to upload your video. Monitor the video’s performance through TikTok analytics to understand its reach and engagement levels.
By following these steps, you increase your chances of reaching a wider audience, which in turn can lead to more clicks on your affiliate links or QR codes, and consequently, higher sales. Always remember, the goal isn’t just to upload a video but to optimize it for the TikTok algorithm. Use every feature as a tool to broaden your reach. Keywords, hashtags, and post settings should all be utilized for optimal results.
And just a note for those using Podly for their print-on-demand business; the same optimization principles can be applied when uploading any content promoting your Podly products. Making data-driven decisions based on what works can significantly amplify your success rate on TikTok, and by extension, your sales through Podly.
By taking the time to optimize your TikTok uploads, you're laying the groundwork for success in your print-on-demand business. Happy uploading!
Additional Resources for Amplifying Your Print-on-Demand Business
If you've followed along with this guide, you're now armed with a robust strategy for promoting your Print-on-Demand t-shirts on TikTok. However, your journey in mastering the art of online t-shirt sales doesn't have to stop here. This section serves as a repository for additional resources that can further amplify your success. Here, we'll discuss how to get set up with a Merch by Amazon account, where to find courses for advanced learning, and how to make the most out of niche research services.
How to Get a Merch by Amazon Account Quickly
If you're new to the print-on-demand world, one of your first steps should be getting a Merch by Amazon account. It's a platform where you can easily upload your designs and have Amazon take care of the printing, shipping, and customer service. But obtaining an account can sometimes take time. The good news? There are services available that can expedite this process for you. They ensure you get a Merch by Amazon account within 24 hours, saving you valuable time that you can invest in designing and marketing.
Dive Deeper with Specialized Courses
While this guide provides a solid foundation, there's always room for more learning. Several online courses offer advanced techniques for scaling your print-on-demand business. From design hacks to marketing strategies, these courses provide a wealth of information that can help you hit figures way above $100 a day. Oseille TV is one such platform that provides a comprehensive course on selling on Amazon. Moreover, you can explore other courses that delve into SEO, TikTok marketing, and much more. Investing in these courses could be the next stepping stone in your entrepreneurial journey.
Unlocking the Power of Niche Research Services
Lastly, let's talk about the goldmine that is niche research services. While you can do manual research through platforms like Podly to find trending designs, sometimes you may want to take a more data-driven approach. Specialized niche research services provide in-depth market analytics, trends, and insights to help you choose profitable niches. They equip you with the necessary data to make informed decisions, thereby increasing your chances of high sales volume. This is especially useful if you don't have the time to do the legwork yourself.
Conclusion and Next Steps: Unlocking the Full Potential of Your Print-on-Demand Business
If you've made it this far, congratulations! You are now equipped with a comprehensive, step-by-step guide that can potentially turn your print-on-demand t-shirt business into a significant revenue stream. By harnessing the power of platforms like TikTok and Canva, and with the help of tools like Podly for market research, you are no longer shooting in the dark. Instead, you're making informed decisions that can yield substantial profits.
The journey begins with diligent market research using Podly. As emphasized earlier, choosing a trending design is not a shot in the dark but a calculated move. Podly aids in selecting designs that are not just eye-catching but also high sellers, ensuring that your venture starts on a firm footing.
After you have your design, you proceed to upload it on platforms like Merch by Amazon. It’s not just confined to Amazon; you have the flexibility to choose from various other platforms like Etsy or Shopify. This guide provides you with enough information to make that choice wisely.
TikTok serves as the powerful engine that propels your t-shirt design into the social media stratosphere. With an aptly crafted video edited in Canva, you stand a great chance to hit those high views. And with strategic SEO optimization using carefully selected keywords and hashtags, your video won't just gain views; it will attract the right kind of viewers, i.e., potential buyers.
The added advantage here is the utilization of Amazon’s Affiliate program. By embedding a QR code in your TikTok video, you can lead viewers directly to the product listing, earning not just through t-shirt sales but also through affiliate commissions.
Finally, this guide arms you with additional resources to solidify your print-on-demand business. From getting a Merch by Amazon account to specialized courses and niche research services— you're completely covered.
Now, it’s time for action. The only way to validate the efficacy of this method is to implement it. So, go ahead, apply these steps, and watch your print-on-demand t-shirt sales soar. It's a tried-and-tested method that has delivered promising results, and there's no reason it won't work for you. The potential for making a minimum of $100 a day is not a fantasy but a well-within-reach reality.
We encourage you to not just apply this method but also to share your results. By doing so, you contribute to a community of sellers all looking to make the most out of the opportunities provided by print-on-demand and social media platforms.
Your journey to earning a steady income from your print-on-demand t-shirts starts now. Make it count.